Anchor Acquires Economy Tent International
Anchor Industries Acquires Economy Tent International
Anchor Industries is proud to announce that it has Acquired Miami based Economy Tent International, a leading manufacturer of 10’ – 40’ wide frame tents, concession products and disaster relief shelters that combine quality, efficiency, versatility and affordability.
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Something New In The Tent Industry
Acquisitions are nothing new in the tent industry, such as when a struggling company is bought to eliminate competition, add product lines or increase manufacturing capacity. This is not the case with Anchor’s purchase of Economy Tent. Economy’s strength and success in meeting a specific set of customer needs were key reasons for this strategic move. Economy offers a unique value proposition – an overall combination of a targeted set of high quality standard tent configurations, fast delivery, a limited yet efficient level of service and an attractive price point. This is very complimentary with Anchor’s traditional value proposition that encompasses the highest quality, broadest selection of tent styles and sizes available, the capacity and capability to meet demanding needs and custom requirements and the highest level of expert service and partnership available that goes beyond responsiveness to actually help improve rental business methods. A further synergy and criterion of this acquisition is the uncompromising commitment to quality and integrity that both companies share.
Anchor continually strives to be “The Best Partner for Every Stage of Your Climb to the Peak of Success.” The unrelentingly brutal business climate of the last few years has brought focus to the needs of price sensitive buyers in rental businesses that are just starting out or are engaged in low-margin fiercely price-competitive special events like fairs and festivals. The acquisition of Economy Tent enhances Anchor’s ability to provide an effective solution to this customer segment.
Anchor and Economy Tent will operate separately and continue to focus on the products and strategies that deliver on their value propositions and have driven their success while the sales organizations will interact to ensure that customers get advice and direction on the best fit for their individual needs.
An acquisition that brings together two strong companies allowing each to retain their customer validated focus while offering expanded choices and the expertise to make them – this is new.
What this means to Anchor’s valued customers
The strategic decision to keep the operations of the two companies separate with no staff reductions ensures that customers will continue have the ability to buy the same products and work with the same people in the same way that they have in the past. The single exception is that an obsolescence plan for the Anchor Genie product line will be announced in the near future due to its overlap with the Economy product line and value proposition. Ample time will be given for customer transition planning while replacement parts and tops will continue to be available.
In addition, customers will now be able to work with their Anchor sales rep to analyze their needs and determine whether the Economy Tent value proposition is a good fit for their particular situation. If it is they will be referred to the capable hands of the Economy sales team for quoting, ordering and after sale support.
For more information checkout our Frequently Asked Questions page or contact your Anchor sales representative.
Welcome from Economy Tent International>>
Visit the Economy Tent International website>>
Economy Tent International
2995 NW 75th Street
Miami FL 33147-5943